{"id":8873,"date":"2023-01-26T17:00:00","date_gmt":"2023-01-26T16:00:00","guid":{"rendered":"https:\/\/mediatrio.se\/?p=8873"},"modified":"2024-06-18T23:36:10","modified_gmt":"2024-06-18T21:36:10","slug":"carina-swartz-kampar-for-gron-skonhet","status":"publish","type":"post","link":"https:\/\/kunder.bulta.se\/mediatrio24\/carina-swartz-kampar-for-gron-skonhet\/","title":{"rendered":"Carina Swartz – k\u00e4mpar f\u00f6r gr\u00f6n sk\u00f6nhet"},"content":{"rendered":"
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Jag m\u00f6ter Carina p\u00e5 Rosenseriens huvudkontor p\u00e5 Vammaromr\u00e5det i Valdemarsvik. Sagan har sin b\u00f6rjan f\u00f6r 40 \u00e5r sedan d\u00e5 Carinas mamma, som jobbade som fris\u00f6r, och hennes v\u00e4ninna startade Rosenserien och 1984 hade de utvecklat en liten serie produkter.<\/strong><\/p>\n\n\n\n

Text & foto: Alfred EV<\/p>

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Carina var med redan d\u00e5 som \u201df\u00f6rs\u00f6kskanin\u201d f\u00f6r de olika produkterna. Tanken f\u00f6r Carina var att bli l\u00e4rare s\u00e5 hon gick l\u00e4rarutbildningen och hann bli examinerad. Samtidigt som examinationen s\u00e5 gick Carinas mamma bort. Hon best\u00e4mde sig d\u00e5 f\u00e5r att f\u00f6ra f\u00f6retaget vidare, men det var en l\u00e5ng v\u00e4g och det tog tio \u00e5r innan hon kunde plocka ut sin f\u00f6rsta l\u00f6n.<\/p>\n\n\n\n

Carina har nu drivit f\u00f6retaget i 28 \u00e5r. Idag \u00e4r det butiker, e-handel och salonger som st\u00e5r f\u00f6r f\u00f6rs\u00e4ljningen av produkterna. De har \u00e4ven 600 \u00e5terf\u00f6rs\u00e4ljare som de jobbar aktivt med. Kontakten med Tony Irving kom till efter att han varit med p\u00e5 F\u00e5ngarna p\u00e5 fortet som deltagare. Han fick en deodorant i samband med programmet fr\u00e5n Rosenserien och kontaktade d\u00e5 Carina och hade f\u00f6rslag p\u00e5 att ta fram \u00e4ven ekologiska produkter f\u00f6r m\u00e4n. De har nu jobbat tillsammans i tio \u00e5r.<\/p>\n\n\n\n

N\u00e4r de ville satsa mer internationellt s\u00e5 fungerade inte namnet Rosenserien s\u00e5 bra s\u00e5 d\u00e5 skapades varum\u00e4rket Sweden Eco. Sj\u00e4lva namnet hade redan innan funnits som byline till Rosenserien men fick nu nytt liv och blev ett helt nytt varum\u00e4rke som riktade in sig mot killar, n\u00e5got som saknades p\u00e5 marknaden. Men i framtiden vill de \u00e4ven ut\u00f6ka med tjejprodukter under varum\u00e4rket Sweden Eco.”<\/p>\n\n\n\n

Det kan ta flera \u00e5r att ta fram en produkt. F\u00f6rst kommer ett behov ifr\u00e5n kunderna och \u00e5terf\u00f6rs\u00e4ljarna. Man tittar p\u00e5 r\u00e5varor som kan passa f\u00f6r att fylla detta behov. Sedan blir det en provprodukt som kan \u00e4ndras m\u00e5nga g\u00e5nger innan alla \u00e4r n\u00f6jda. N\u00e4r sedan produkten ska lanseras s\u00e5 ska den v\u00e4cka nyfikenhet. Detta genom fr\u00e4mst sociala medier, men \u00e4ven i tidningar, annonser och p\u00e5 m\u00e4ssor.<\/p>\n\n\n\n

F\u00f6retaget har sin tillverkning i J\u00e4mtland samt huvudkontoret i Valdemarsvik med fem anst\u00e4llda. Vid huvudkontoret finns \u00e4ven lagret och en butik d\u00e4r man kan k\u00f6pa och testa produkter och \u00e4ven boka behandlingar.<\/p>\n\n\n\n

Entrepren\u00f6rskapet har funnits med Carina sedan barnsben d\u00e5 hon fick hj\u00e4lpa mamman i s\u00e4ljandet, men hon kan \u00e4ven l\u00e4ra ut att s\u00e4lja, till sina s\u00e4ljare. D\u00e4r kommer de gamla takterna fr\u00e5n l\u00e4raryrket in. Som f\u00f6retagare m\u00e5ste man g\u00f6ra n\u00e5got helhj\u00e4rtat och tro p\u00e5 det man g\u00f6r. Carina \u00e4lskar sitt jobb och det hon g\u00f6r d\u00e5 hon f\u00e5r m\u00f6jlighet att skapa n\u00e4tverk och bes\u00f6ka platser hon annars inte f\u00e5tt. F\u00f6r att lyckas som f\u00f6retagare beh\u00f6ver man vara modig att v\u00e5ga satsa f\u00f6r att vinna.<\/p>\n\n\n\n

F\u00f6rutom alla priser och utm\u00e4rkelser som deras produkter vunnit genom \u00e5ren s\u00e5 har Carina och f\u00f6retaget den senaste tiden vunnit m\u00e5nga fina priser, bland annat \u201dL\u00e4nets f\u00f6retagare 2022\u201d, \u201dNordiskt tillv\u00e4xtf\u00f6retag\u201d och \u201dWho\u2019s who?\u201d, vilket \u00e4r ett pris som uppm\u00e4rksammar de som g\u00f6r en bra insats f\u00f6r gr\u00f6n sk\u00f6nhet i Skandinavien.<\/p>\n\n\n\n

Mera information hittar ni p\u00e5 www.rosenserien.com<\/a><\/p>\n\n\n\n

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Jag m\u00f6ter Carina p\u00e5 Rosenseriens huvudkontor p\u00e5 Vammaromr\u00e5det i Valdemarsvik. Sagan har sin b\u00f6rjan f\u00f6r 40 \u00e5r sedan d\u00e5 Carinas mamma, som jobbade som fris\u00f6r, och hennes v\u00e4ninna startade Rosenserien och 1984 hade de utvecklat en liten serie produkter. Text & foto: Alfred EV Carina var med redan d\u00e5 som \u201df\u00f6rs\u00f6kskanin\u201d f\u00f6r de olika produkterna. 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