{"id":8759,"date":"2023-01-01T14:04:07","date_gmt":"2023-01-01T13:04:07","guid":{"rendered":"https:\/\/mediatrio.se\/?p=8759"},"modified":"2024-06-18T23:36:10","modified_gmt":"2024-06-18T21:36:10","slug":"thomas-ekh-valdemarsviksbladet-i-mitt-liv","status":"publish","type":"post","link":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/","title":{"rendered":"Thomas Ekh: ValdemarsviksBladet i mitt liv"},"content":{"rendered":"
\"\"<\/a><\/div><\/div>\n

Text: Thomas Ekh<\/em><\/p>\n\n\n\n

F\u00f6rsta m\u00f6tet<\/em><\/strong>
Sommaren 1992 k\u00f6pte jag Restaurang Fyrskeppet i Fyrudden och som ny i kommunen letade jag v\u00e4gar att marknadsf\u00f6ra min nyf\u00f6rv\u00e4rvade verksamhet. N\u00e4r Gunilla och Roy kontaktade mig inf\u00f6r f\u00f6rsta numret av Samordnad Reklam s\u00e5 k\u00e4nde jag direkt hur r\u00e4tt det k\u00e4ndes. Normalt sett \u00e4r vi v\u00e4l litet till mans tr\u00f6tta p\u00e5 all reklam som ramlar ner i postl\u00e5dan.<\/p>

\"\"<\/a><\/div><\/div>\n\n\n\n

Jag var med direkt i f\u00f6rsta numret med en annons om julbord och p\u00e5 den tiden fanns inte datorer i var mans hand utan annonsen gjordes med skrivmaskin, urklippta bilder och kopieringsapparat. Vilken skillnad mot idag\u2026<\/p>\n\n\n\n

Min huvudsakliga marknadsf\u00f6ringskanal<\/strong><\/em>
Under mina 10 \u00e5r i Fyrudden s\u00e5 var ValdemarsviksBladet min huvud\ufffesakliga marknadsf\u00f6ringskanal. Inte den enda, f\u00f6r kunderna fanns ju p\u00e5 andra h\u00e5ll ocks\u00e5. Beroende p\u00e5 s\u00e4song blev det ju olika storlekar och budskap men f\u00f6r att n\u00e5 kommuninv\u00e5naren fanns inget b\u00e4ttre s\u00e4tt att annonsera p\u00e5. T.ex. inf\u00f6r sommars\u00e4songen s\u00e5 hade jag ett par \u00e5r hela mittuppslaget och informerade om underh\u00e5llning, restaurangen m.m. Det var ju inga problem eftersom annonspriserna var l\u00e5ngt under andra medier, vilket var intressant f\u00f6r ett litet f\u00f6retag.<\/p>\n\n\n\n

Kr\u00f6garen blev f\u00f6retagsr\u00e5dgivare<\/em><\/strong>
N\u00e4r jag s\u00e5lde restaurangen 2001 s\u00e5 \u00f6vergick jag till att bli f\u00f6retagsr\u00e5dgivare i Valdemarsvik, och andra sm\u00e5 kommuner i \u00d6sterg\u00f6tland. I min roll som r\u00e5dgivare, eller n\u00e4r vi hade marknadsf\u00f6ringsutbildningar, s\u00e5 framh\u00f6ll jag ValdemarsviksBladet som en av de fr\u00e4msta marknadsf\u00f6ringskanalerna om man ville n\u00e5 f\u00f6retagare och inv\u00e5nare i Valdemarsviks kommun.<\/p>\n\n\n\n

Under 2008-2011 arbetade jag i sex sm\u00e5 kommuner \u00d6sterg\u00f6tland med f\u00f6retagsr\u00e5dgivning och utbildning och f\u00f6r att n\u00e5 min m\u00e5lgrupp var jag tvungen att annonsera i dagspress, Corren och \u00d6stg\u00f6tatidningen, i de andra kommunerna och fick d\u00e5 erfara vilken skillnad p\u00e5 priser mot att annonsera i ValdemarsviksBladet.<\/p>\n\n\n\n

Cirkeln sl\u00f6ts<\/em><\/strong>
Fr\u00e5n att ha varit med som annons\u00f6r i f\u00f6rsta numret i november 1992, varit regelbunden annons\u00f6r under n\u00e4stan 20 \u00e5r, till att som f\u00f6retagsr\u00e5dgivare f\u00f6respr\u00e5kat ValdemarsviksBladet som en mycket bra marknadsf\u00f6ringskanal, blev jag i oktober 2010 del\u00e4gare i f\u00f6retaget som tog \u00f6ver verksamheten Hyr o ServiceCenter n\u00e4r Gunilla och Roy Sj\u00f6gren gick i pension.<\/p>\n\n\n\n

Jag och min b\u00e4ttre h\u00e4lft, Anette Svensson, har sedan dess arbetat med att utveckla produkten och ut\u00f6kat utgivningsomr\u00e5det s\u00e5 att v\u00e5ra annons\u00f6rer f\u00e5r en \u00e4nnu b\u00e4ttre produkt och st\u00f6rre m\u00e5lgrupp. Och naturligtvis fortsatte jag att annonsera om mina tj\u00e4nster i tidningen fram till idag.<\/p>\n\n\n\n

\n
\"\"
Restaurang Fyrskeppets \nf\u00f6rsta annons i Samordnad \nReklam november 1992.\nHelsida gjord med skriv\ufffemaskin, \u00e4kta clipart-bilder \noch kopieringsmaskin.<\/figcaption><\/figure>\n\n\n\n
\"\"
Restaurang Fyrskeppets sista \nannons i ValdemarsviksBladet \ndecember 2000.\nKvartssida gjord i dator, med digital clipart-bild.<\/figcaption><\/figure>\n\n\n\n
\"\"
Ekubators annons i Valdemarsviks\ufffeBladet september 2010.\nKvartssida gjord i dator, med foton.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
\n\n\n\n

L\u00e4s \u00e4ven: <\/strong>
\u201dValdemarsviksBladet fyller 30 \u00e5r i november 2022<\/a>\u201d
\u201dValdemarsviksBladet 2010-2020<\/a>\u201d
\u201dEn tidning blir tre – 2021 k\u00f6pte vi \u00e4ven \u00c5tvidabergsplatsen och Gamlebyplatsen<\/a>\u201d<\/p>\n\n\n\n

\n
\"\"<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Text: Thomas Ekh F\u00f6rsta m\u00f6tetSommaren 1992 k\u00f6pte jag Restaurang Fyrskeppet i Fyrudden och som ny i kommunen letade jag v\u00e4gar att marknadsf\u00f6ra min nyf\u00f6rv\u00e4rvade verksamhet. N\u00e4r Gunilla och Roy kontaktade mig inf\u00f6r f\u00f6rsta numret av Samordnad Reklam s\u00e5 k\u00e4nde jag direkt hur r\u00e4tt det k\u00e4ndes. Normalt sett \u00e4r vi v\u00e4l litet till mans tr\u00f6tta p\u00e5 […]<\/p>\n","protected":false},"author":3,"featured_media":8762,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5244,762],"tags":[354,357],"class_list":["post-8759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-valdemarsvik-artiklar","category-valdemarsviksbladet","tag-valdemarsvik","tag-valdemarsviksbladet"],"yoast_head":"\nThomas Ekh: ValdemarsviksBladet i mitt liv - MediaTrio AB | Tidningar | Fokus p\u00e5 det lokala livet<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas Ekh: ValdemarsviksBladet i mitt liv\" \/>\n<meta property=\"og:description\" content=\"Text: Thomas Ekh F\u00f6rsta m\u00f6tetSommaren 1992 k\u00f6pte jag Restaurang Fyrskeppet i Fyrudden och som ny i kommunen letade jag v\u00e4gar att marknadsf\u00f6ra min nyf\u00f6rv\u00e4rvade verksamhet. N\u00e4r Gunilla och Roy kontaktade mig inf\u00f6r f\u00f6rsta numret av Samordnad Reklam s\u00e5 k\u00e4nde jag direkt hur r\u00e4tt det k\u00e4ndes. Normalt sett \u00e4r vi v\u00e4l litet till mans tr\u00f6tta p\u00e5 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaTrio AB | Tidningar | Fokus p\u00e5 det lokala livet\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/mediatrio\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-01T13:04:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-18T21:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2023\/01\/65718625-4D92-43C2-AF22-CF1179D6B4D3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1033\" \/>\n\t<meta property=\"og:image:height\" content=\"505\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Ekh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@turistcenter\" \/>\n<meta name=\"twitter:site\" content=\"@turistcenter\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Ekh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Thomas Ekh: ValdemarsviksBladet i mitt liv - MediaTrio AB | Tidningar | Fokus p\u00e5 det lokala livet","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"sv_SE","og_type":"article","og_title":"Thomas Ekh: ValdemarsviksBladet i mitt liv","og_description":"Text: Thomas Ekh F\u00f6rsta m\u00f6tetSommaren 1992 k\u00f6pte jag Restaurang Fyrskeppet i Fyrudden och som ny i kommunen letade jag v\u00e4gar att marknadsf\u00f6ra min nyf\u00f6rv\u00e4rvade verksamhet. N\u00e4r Gunilla och Roy kontaktade mig inf\u00f6r f\u00f6rsta numret av Samordnad Reklam s\u00e5 k\u00e4nde jag direkt hur r\u00e4tt det k\u00e4ndes. Normalt sett \u00e4r vi v\u00e4l litet till mans tr\u00f6tta p\u00e5 […]","og_url":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/","og_site_name":"MediaTrio AB | Tidningar | Fokus p\u00e5 det lokala livet","article_publisher":"http:\/\/www.facebook.com\/mediatrio","article_published_time":"2023-01-01T13:04:07+00:00","article_modified_time":"2024-06-18T21:36:10+00:00","og_image":[{"width":1033,"height":505,"url":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2023\/01\/65718625-4D92-43C2-AF22-CF1179D6B4D3.jpeg","type":"image\/jpeg"}],"author":"Thomas Ekh","twitter_card":"summary_large_image","twitter_creator":"@turistcenter","twitter_site":"@turistcenter","twitter_misc":{"Skriven av":"Thomas Ekh","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#article","isPartOf":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/"},"author":{"name":"Thomas Ekh","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#\/schema\/person\/0b388f9fc64f1d8833e3d340486db857"},"headline":"Thomas Ekh: ValdemarsviksBladet i mitt liv","datePublished":"2023-01-01T13:04:07+00:00","dateModified":"2024-06-18T21:36:10+00:00","mainEntityOfPage":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/"},"wordCount":531,"publisher":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#organization"},"image":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#primaryimage"},"thumbnailUrl":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2023\/01\/65718625-4D92-43C2-AF22-CF1179D6B4D3.jpeg","keywords":["Valdemarsvik","valdemarsviksbladet"],"articleSection":["Valdemarsvik","ValdemarsviksBladet"],"inLanguage":"sv-SE","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#organization"}},{"@type":"WebPage","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/","url":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/","name":"Thomas Ekh: ValdemarsviksBladet i mitt liv - MediaTrio AB | Tidningar | Fokus p\u00e5 det lokala livet","isPartOf":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#primaryimage"},"image":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#primaryimage"},"thumbnailUrl":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2023\/01\/65718625-4D92-43C2-AF22-CF1179D6B4D3.jpeg","datePublished":"2023-01-01T13:04:07+00:00","dateModified":"2024-06-18T21:36:10+00:00","breadcrumb":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#primaryimage","url":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2023\/01\/65718625-4D92-43C2-AF22-CF1179D6B4D3.jpeg","contentUrl":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2023\/01\/65718625-4D92-43C2-AF22-CF1179D6B4D3.jpeg","width":1033,"height":505},{"@type":"BreadcrumbList","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/thomas-ekh-valdemarsviksbladet-i-mitt-liv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/kunder.bulta.se\/mediatrio24\/"},{"@type":"ListItem","position":2,"name":"Thomas Ekh: ValdemarsviksBladet i mitt liv"}]},{"@type":"WebSite","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#website","url":"https:\/\/kunder.bulta.se\/mediatrio24\/","name":"MediaTrio AB | Tidningar | Fokus p\u00e5 det lokala livet","description":"ValdemarsviksBladet | \u00c5tvidabergsplatsen | Gamlebyplatsen","publisher":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kunder.bulta.se\/mediatrio24\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#organization","name":"MediaTrio AB","url":"https:\/\/kunder.bulta.se\/mediatrio24\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#\/schema\/logo\/image\/","url":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2022\/08\/4BB26FAD-690D-4B82-82AC-2254E508623D.jpeg","contentUrl":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-content\/uploads\/2022\/08\/4BB26FAD-690D-4B82-82AC-2254E508623D.jpeg","width":2160,"height":1232,"caption":"MediaTrio AB"},"image":{"@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/mediatrio","https:\/\/x.com\/turistcenter","http:\/\/www.facebook.com\/valdemarsviksbladet","http:\/\/www.facebook.com\/atvidabergsplatsen","http:\/\/www.facebook.com\/gamlebyplatsen","http:\/\/www.facebook.com\/valdemarsviksportalen"]},{"@type":"Person","@id":"https:\/\/kunder.bulta.se\/mediatrio24\/#\/schema\/person\/0b388f9fc64f1d8833e3d340486db857","name":"Thomas Ekh","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/12675705565a6415d4efa2e35e67c2e839a7b757363a0ad4388916d0e97094d2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/12675705565a6415d4efa2e35e67c2e839a7b757363a0ad4388916d0e97094d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12675705565a6415d4efa2e35e67c2e839a7b757363a0ad4388916d0e97094d2?s=96&d=mm&r=g","caption":"Thomas Ekh"},"sameAs":["https:\/\/mediatrio.se"],"url":"https:\/\/kunder.bulta.se\/mediatrio24\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/posts\/8759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/comments?post=8759"}],"version-history":[{"count":4,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/posts\/8759\/revisions"}],"predecessor-version":[{"id":8784,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/posts\/8759\/revisions\/8784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/media\/8762"}],"wp:attachment":[{"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/media?parent=8759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/categories?post=8759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kunder.bulta.se\/mediatrio24\/wp-json\/wp\/v2\/tags?post=8759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}